Tay Wall

I'M TAY WALL: TAYLOR WALLACE

After hunting the Loch Ness monster, rapping in a kilt, slanging big data, and building apps, now I lead marketing strategy and execution for startups and global brands.

HERE'S THE LONGER SPIEL...

HOW I DABBLE

I spend my time learning and creating. Here’s a snapshot of the types of things I work on. Take a click to learn more.

WeVue

As the Co-Founder and CEO at WeVue, I led our product from a consumer app to an enterprise culture tool.

Projects

I’ve been involved in countless community projects and in helping to bring other software to life.

Writing

You don’t think as well as you think you do, unless you can write…so I try to do that every day.

Speaking

I love to get up on a stage, give lectures, and design workshops to educate, inspire, and share.

Reading

I read. A lot. Words change my view point and allow me to see different chapters of the world.

Visuals

Imagery helps me to better understand design and to communicate both visually and with the written word.

PROCESS

I like working with teams and I approach content production like software development. My process involves figuring out not only what the problem is and how we’re going to solve it but who needs to be involved to give us the best chance at success.

Research

I start by understanding the problem, identifying users, and having conversations with internal and external constituents. There’s nothing worse than solving a non-problem with an elegant solution, so I strive to fundamentally understand what it is we are trying to accomplish as early as possible.

Prototype

I’ve made a lot of stuff: from blog posts to managing teams to develop production level software. Yet, I strive to create MVPs (with words, code, or visual assets) and learn as much as possible with as little development cost as necessary.

Test

There is nothing like seeing a person interact with what you’ve built, and there is no better learning than hearing what real people can and will do with your product. Once a prototype is developed, I will get it in the hands of as many customers as possible so that we can learn as a team what works.

Iterate

Going through this feedback loop as quickly as possible is the key to developing delightful and innovative products and content. I’m adept at guiding teams through the reflection required to properly iterate on our designs and then to hit the reset button, starting the development lifecycle all over again.